This Privacy Policy explains how 44pk, operating through the website 44pk.click, collects, processes, stores, and protects personal information provided by users and visitors of the platform. It applies to every 44pk service: sports betting, live casino, poker, slots, roulette, the VIP Club, the Refer a Friend programme, and all other features accessible through the platform.
By registering an account with 44pk, or by simply browsing the platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the practices described within it. If you do not consent to data processing as described, please do not use the 44pk platform.
44pk takes a straightforward approach to privacy: we collect only what we genuinely need, we use it only for the purposes stated, we protect it with robust security measures, and we never sell it to anyone. This policy is written to be understandable to any 44pk player in Pakistan — not just lawyers.
If anything in this policy is unclear, or if you want to exercise any of the rights described in Section 9, contact the 44pk team via live chat or at privacy@44pk.click. We aim to respond to all privacy-related queries within 5 business days.
44pk collects personal data through several channels: directly from you when you register or use the platform, automatically as you interact with the site, and from third parties in specific circumstances such as payment processing and identity verification. The categories of data we collect are as follows:
| Data Category | Specific Examples | How Collected |
|---|---|---|
| Identity Data | Full name, date of birth, gender, CNIC number (for KYC verification) | Provided by you during registration or verification |
| Contact Data | Mobile number, email address, residential city/province | Provided by you during registration |
| Financial Data | Payment method type (e.g., Easypaisa, JazzCash), transaction reference numbers, deposit and withdrawal amounts | Generated automatically when you deposit or withdraw |
| Technical Data | IP address, device type, operating system, browser type, screen resolution, session timestamps | Collected automatically via platform logs |
| Usage Data | Pages visited, games played, bet history, session duration, click patterns, feature usage | Collected automatically as you use the platform |
| Communications Data | Support chat transcripts, emails, and any other direct communications with 44pk | Recorded when you contact 44pk support |
| Verification Data | Documents submitted for KYC (e.g., CNIC scan, utility bill, selfie), only when requested | Provided by you in response to a verification request |
44pk does not collect full payment card numbers directly. Card transactions are processed through PCI-DSS-compliant payment gateways; 44pk retains only masked card references (e.g., last 4 digits) for your records.
44pk will never ask you for your password, full card number, or Easypaisa/JazzCash PIN via email, phone, or support chat. If anyone claiming to be from 44pk asks for these, do not provide them and report the contact to our support team immediately.
Every piece of data collected by 44pk is used for one or more specific, documented purposes. We do not collect data speculatively or "in case it becomes useful later." The main purposes for which 44pk processes your personal data are:
- Account Management: Creating and maintaining your 44pk account, verifying your identity during registration and on request, enabling login and account recovery.
- Service Delivery: Processing your bets, game sessions, deposits, and withdrawals. Settling winnings accurately and crediting bonuses to the correct account.
- Fraud Prevention & Security: Detecting and preventing fraudulent activity, money laundering, multi-accounting, and other prohibited conduct. Protecting both 44pk and other players from harm.
- Regulatory Compliance: Meeting anti-money-laundering (AML) and Know Your Customer (KYC) obligations, maintaining transaction records required by applicable regulations, and responding to lawful requests from regulatory or law enforcement authorities.
- Customer Support: Responding to queries, resolving disputes, and providing account assistance. Support transcripts are retained to ensure continuity and quality.
- Platform Improvement: Analysing aggregate usage patterns to identify bugs, improve performance, and decide which features to develop next. This analysis is performed on aggregated or anonymised data where possible.
- Responsible Gaming: Monitoring for signs of problem gambling behaviour and applying self-exclusion, deposit limits, or other tools at the player's request or as required.
- Marketing Communications: Sending promotional offers, tournament announcements, and platform news to players who have opted in to such communications. Players may opt out at any time.
44pk does not use your personal data to make fully automated decisions that produce significant legal effects on you without human review. Fraud flags generated automatically are always reviewed by a member of the 44pk compliance team before any account action is taken.
44pk processes your personal data on one or more of the following legal grounds, depending on the specific processing activity:
- Contract Performance: Processing necessary to provide the services you have registered for — account management, bet settlement, payment processing, and customer support all fall under this basis.
- Legal Obligation: Processing required to comply with AML regulations, KYC requirements, age verification obligations, and responses to lawful regulatory or law enforcement requests.
- Legitimate Interests: Processing for fraud detection, platform security, abuse prevention, and aggregate usage analysis, where these interests do not override your fundamental privacy rights.
- Consent: Where you have explicitly opted in — such as consenting to receive marketing emails or push notifications. Consent may be withdrawn at any time with no effect on your account or access to 44pk services.
44pk does not sell, rent, or trade your personal data to third parties for their own commercial purposes. Full stop. Data is shared with third parties only in the following specific circumstances:
- Payment Processors: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT banking partners, and Visa/Mastercard processors receive the transaction data necessary to process your deposits and withdrawals. They are contractually obligated to protect this data and to use it only for payment processing.
- Identity Verification Services: When KYC verification is required, your submitted documents (CNIC, utility bill, etc.) may be passed to an accredited identity verification provider. These providers are bound by strict data handling agreements.
- Game Software Providers: For live dealer games streamed by providers such as Evolution Gaming or Playtech, your session data (stake amounts, game outcomes, session timing) is shared with the provider for the purpose of running the game. These providers are audited and certified and do not receive your identity or payment data.
- Regulatory & Law Enforcement Authorities: Where required by applicable law, a court order, or a lawful request from a regulatory body, 44pk will disclose personal data as required. 44pk will notify you of such disclosure where legally permitted to do so.
- Anti-Fraud Networks: Aggregated fraud signals (not full identity data) may be shared with industry anti-fraud consortia to protect the platform and other players.
- Professional Advisers: Legal advisers, auditors, and compliance consultants who provide services to 44pk may have access to data strictly necessary for their engagement, subject to professional confidentiality obligations.
Every third party that receives data from 44pk is vetted and subject to a Data Processing Agreement (DPA) that requires them to protect your data, use it only for the stated purpose, and delete it when no longer needed. 44pk remains responsible for ensuring these obligations are met.
44pk uses cookies and similar technologies (such as web beacons and local storage) to operate the platform, maintain your session, and improve the user experience. Here is a plain-language breakdown of what 44pk uses and why:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Keeping you logged in, maintaining your session state, processing bets and game rounds securely. The platform cannot function without these. | No — required for service operation |
| Functional | Remembering your language preferences, bet slip settings, and table layout choices across sessions. | Yes — disabling may affect experience |
| Analytics | Aggregated, anonymised data on page load times, navigation paths, and feature usage to improve platform performance. No individual identifiers are used in analytics reports. | Yes — via cookie preferences |
| Security | Fraud detection signals including device fingerprinting patterns used to identify automated or suspicious account behaviour. | No — required for platform security |
You can manage cookie preferences through your browser settings. Disabling all cookies may prevent certain 44pk features from working correctly. 44pk does not use advertising cookies or share browsing data with advertising networks.
44pk implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
- 256-bit SSL/TLS Encryption: All data transmitted between your device and 44pk servers is encrypted using industry-standard Transport Layer Security. This applies to every page, including login, registration, and payment pages.
- Encrypted Data Storage: Sensitive fields — including identity document data and payment references — are encrypted at rest using AES-256 encryption.
- Access Controls: Access to personal data within 44pk is limited to staff members who genuinely need it to perform their roles. Access is role-based, logged, and reviewed regularly.
- Two-Factor Authentication: Available for all 44pk accounts. Players are strongly encouraged to enable 2FA to protect their own account from unauthorised access.
- Penetration Testing: 44pk engages independent security professionals to conduct regular penetration tests on the platform and its infrastructure.
- Incident Response: In the event of a data breach, 44pk has a documented incident response procedure. Affected players will be notified promptly where required by applicable law.
While 44pk takes every reasonable precaution, no system is completely immune to security threats. Players are responsible for maintaining the confidentiality of their own account credentials and should contact support immediately if they suspect unauthorised access to their account.
44pk does not keep your personal data indefinitely. Retention periods are set based on the purpose of the data and applicable legal requirements:
- Account Data: Retained for the duration of your active account, and for 5 years after account closure, to meet AML record-keeping obligations.
- Transaction Data: Deposits, withdrawals, and bet records are retained for 7 years to satisfy financial record-keeping requirements.
- KYC Documents: Identity verification documents are retained for 5 years from the date of submission, or longer if required by applicable regulation.
- Support Communications: Chat and email support records are retained for 3 years to maintain service quality and resolve any future disputes.
- Technical & Usage Data: Server logs and usage data are retained for 12 months for security and platform improvement purposes, then aggregated or deleted.
- Marketing Preferences: If you opt out of marketing communications, your opt-out preference is retained indefinitely to ensure we do not re-subscribe you accidentally.
After applicable retention periods expire, personal data is securely deleted or anonymised so that it can no longer be linked to an individual. Players who request early deletion of their data should note that we may be required to retain certain data for the minimum statutory period regardless of the request.
As a 44pk player, you have the following rights in relation to your personal data. These rights can be exercised by contacting the 44pk privacy team at privacy@44pk.click. We will respond to all requests within 5 business days.
44pk is strictly an adults-only platform. No person under the age of 18 is permitted to register an account, place a bet, or participate in any game or promotion on 44pk. This restriction is enforced rigorously.
44pk does not knowingly collect personal data from individuals under the age of 18. If we become aware that a registered account holder is below the minimum age, the account will be immediately closed, all funds will be returned (less any amounts already withdrawn), and all associated personal data will be deleted as quickly as legally permissible.
If you are a parent or guardian and have reason to believe that a minor has created a 44pk account using false information, please contact us immediately at privacy@44pk.click. We will investigate and act promptly.
The 44pk platform may contain references to or links to third-party services, such as payment gateways or game provider platforms. This Privacy Policy applies only to data processed by 44pk directly. 44pk is not responsible for the privacy practices of third-party websites or services.
When you interact with a third-party payment processor (for example, when you complete an Easypaisa deposit), you are subject to that provider's own privacy policy in addition to this one. 44pk selects payment partners who maintain strong privacy and security standards, but cannot take responsibility for their independent data practices.
Live dealer game providers such as Evolution Gaming maintain their own security certifications and data handling practices as certified game studios. Any data shared with them is limited to what is necessary to run the game session.
44pk reviews this Privacy Policy periodically and may update it to reflect changes in our data practices, changes to applicable law, or improvements to how we explain our approach. When material changes are made — meaning changes that significantly affect how your data is used — 44pk will notify registered account holders by email and display a notice on the platform for a period of at least 30 days following the change.
Minor clarifications or formatting updates may be made without prior notice. The "last updated" date at the top of this policy will always indicate when the most recent revision was made. Continued use of 44pk after any update constitutes acceptance of the revised policy.
Archived versions of this Privacy Policy are available on request by contacting the 44pk privacy team.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how 44pk has handled your personal data, please contact us through the following channels:
- Privacy Email: privacy@44pk.click — for data rights requests, privacy queries, and formal concerns. Responses within 5 business days.
- General Support Email: support@44pk.click — for account queries, payment issues, and general platform support. Responses within 1 business day.
- Live Chat: Available 24/7 on any page of the 44pk platform when logged in. Average first response under two minutes.
All privacy-related requests are handled by the 44pk Data Protection team. Requests to exercise data rights (access, erasure, portability, etc.) will be processed within 30 days of receipt. In complex cases, this may be extended by a further 30 days, in which case you will be notified of the extension and the reason for it.
For data rights requests, please include your registered email address and account username (if applicable) so we can identify your account and respond accurately. We may need to verify your identity before fulfilling a data access or deletion request, to protect your privacy.